Corporate Gift Suggestion: Pens
Pens are small & fairly inexpensive. In respect to using them as gifts, they are well utilised. They don’t get thrown until they have been fully used. Depending on usage, they usually have a life span of one to two months.. Because of this versatility they are a perfect gift.
Pen manufacturers would agree that the most popular ink colour these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Amongst sales people and office workers, black ballpens are the most preferred. Blue is next in line in popularity. If you are a party-hire company or childrens wear business you may consider some more interesting colors such as pink or orange but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of its appearance.
On the pen’s body, you should first focus on company information you want to put, before considering the design of the body next. If you do not do this, you may end up with a wonderful physical design but has zero room for the information you want to add. This would completely defeat your advertising purpose.
Quality looking pens will be preferred by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Also do not use the cheapest pen interior. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.
Good corporate gift suppliers should allow you to buy pens in volumes you need, in addition to the design concept of the pen body & its quality aspects discussed here.
Learn how Pen can enhance your marketing now. Visit us to have some important Corporate Giftideas. This and other unique content ‘corporate gifts’ articles are available with free reprint rights.
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