Can I Use Viral Marketing To Increase My Traffic Business?
If you ask the question of how to get more website traffic, you’ll often get this response – ‘go viral’.
Sounds interesting, but what does it actually mean? How does the process work, and can it really be effective and profitable for normal businesses?
That’s three solid questions that need answering, so let’s get started…
Drawing an analogy from the medical world, viruses multiply and spread by a process of self-replication without any help from outside influences. Once they start to replicate, they are difficult to stop. In the marketing world, processes that grow and spread rapidly are called ‘viral marketing’ processes. Offline businesses have used the concepts behind viral marketing, even before the internet was around.
Here is the process in a nutshell … you give something of value to other people for free. The item being given away must have some link back to your business or product. The item that is given away is enjoyed by the people that use it, and in turn, they are encouraged to pass the product on to other people.
The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.
If successful, a viral campaign can create a flood of traffic which won’t stop even if you wanted it to – a marketer’s dream!
So this all sounds good, but can it really be effective?
Viral marketing is actually responsible for a large (if not all) portion of website traffic for many businesses who ‘get it right’ with their campaign. It definitely works.
You may choose to give away a product, a report maybe on the subject matter of your market. You may choose to give away a service, maybe providing a neat twist to a software application. You may choose to use a video, and this can really be exciting.
YouTube is one of the best examples of viral marketing that works well. Their videos are easily shared to other users either online or through email.
You could make a short video about your subject, or even screen shots, and once you’ve uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you’ll have people falling over themselves to watch your video!
Videos can be shared on websites as YouTube gives you the HTML code to copy and paste the video right into any webpage that you want.
Once the video is over, YouTube even offers the view the ability to forward it to their friends by just clicking one simple button.
This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let’s not make any false claims, the first few times you do it, you’ll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.
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